What are my consumer rights if a price decreases? (Australia)

I thought I would answer a question that I had recently, where I purchased and paid for a product, and then only a week later the product went on sale for lower. Unfortunately, there are no statutory consumer rights if the price decreases, unlike those for manufactures warranty, acceptable quality and fit for purpose. But thankfully, a lot of stores have very favourable return policies.

Many stores allow you to return a product if you simply change your mind, for example Ikea (WA) has a 90 day return policy, Super Amart a 30 day return policy, Big W a 30 day return policy on non-electrical items, Officeworks and Bunnings don’t have any time-limit on their returns. These are only a few examples. Now, generally, if stores offer these return policies, they generally understand that if the price decreases within this period, you should be entitled to a refund in the difference in price.

The reason for this is there is nothing stopping you from buying the product at the discounted price and then returning it on the older receipt with the higher price. The stores would probably prefer this as it means they get a returned product in original packaging.

For my recent transaction, after the store said they could not do anything about the price reduction, only when I explained I wanted to return the item and buy it at the lower price, they got the picture and put through a refund of the price difference.

 

How to win at Markstrat (Markstrat Tips and Tricks) – Vodites

I will briefly share my learnings about the Vodites market.

My main view is to be the first to enter the market. The trick is to enter with the basic and least expensive product, as long as you are the only product in the market, the consumers will have no other choice but to purchase your product. The ad spend doesn’t have to be very high since there would be no competitors. Though you still need to maintain ad spent to increase the market size.

However, if a competitor happens to enter the market at the same time as you, then you won’t gain any market share, especially since the product would not meet ideal values.

The second advantage to entering the market with a basic product is when it is time to R&D the upgrade, you will notice significant (more than 50%) reduced costs. This makes it very easy to upgrade the product as soon as a competitor enters the market.

Target the largest markets first, Innovators and Early Adopters, they will also pay a premium for your products. A rough estimate for RRP for a Voditie product on launch is $1,000 or five times the base cost. If you are the only competitor, you may be able to charge even more.